Would You Prefer an Apple Monopoly or an Amazon One?
Steven Pearlstein has an interesting piece here. It’s nominally about the ebook market and the current Justice Department (and EU if you like) probe into it. Should publishers be forced to use the wholesaling model or may they use the agency one: or is that latter too likely to lead to monopoly power over the [...]
Is Online the Solution for Magazines?
Newspapers are bleeding red ink, and many mags are following in their footsteps By David Reich Newspapers are bleeding red ink, and many magazines are following in their footsteps. Magazine ad pages are down by 9.5 percent so far this year, according to the Publishers Information Bureau, and 3Q ad pages were down almost 13 [...]
Four Reasons Why Layoffs Won’t Slow Publishers’ Digital Growth…
by Marcus FOLIO ponder if publishing layoffs will affect digital growth. Here’s four reasons it won’t: 1) It hasn’t, and the trend is usually your friend. We recently reported that October was our biggest month ever and though our sales team certainly deserves some credit, most of it goes to publishers’ realizing that digital magazines [...]
A Paperless Future?
By Dylan Stableford While the public—and publishers—often focus on the impact of producing magazines and events has on the environment, the materials used to market their brands can have just as big an effect on sustainability as their products. Direct mail, event brochures, subscription renewal forms—even the sub card inserts—are all part of your total [...]
Digital Publisher Launches ‘Interactive’ Platform
Zmags’ Publicator 3.0 features Flash and three dimensional technology. By Vanessa Voltolina
Digital Publishing Is Scrambling the Industry’s Rules
When Mark Z. Danielewski’s second novel, “Only Revolutions,” is published in September, it will include hundreds of margin notes listing moments in history suggested online by fans of his work. Nearly 60 of his contributors have already received galleys of the experimental book, which they’re commenting about in a private forum at Mr. Danielewski’s Web [...]